Mitsui Plastics

MLTack™ Hot Melt Adhesive for Resealable Packaging

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The Hidden Cost of Non-Resealable Packaging

Keep your product fresh, your brand visible, and your margins protected with resealable packaging powered by ML-Tack.

When your packaging doesn’t reseal, your brand loses control:

  • Consumers repackage your product into containers
  • Your brand disappears from the moment of consumption
  • Expiration and product quality information is lost
  • You lose repeat purchase triggers and visibility

➡ This isn’t just packaging — it’s lost revenue.

Mitsui Plastics

Business Impact

1. Margin Pressure Is Increasing

  • Smaller pack sizes → higher packaging cost per unit
  • Retail counter alternatives → margin shifts to retailers
  • Food waste → lost product + dissatisfied customers

2. Brand Presence Is Disappearing at Home

Once repacked:

  • Your logo is gone
  • Your messaging is gone
  • Your product experience is reduced

➡ You lose control of your brand after purchase.

3. Consumers Expect More

  • Convenience is now standard
  • Sustainability matters
  • Food waste is a growing concern
Mitsui Plastics

Resealable Packaging with MLTack™

MLTack™ enables reliable resealability for flexible packaging

✔ Keeps products fresh longer
✔ Allows larger pack sizes (better pricing leverage)
✔ Maintains brand presence throughout consumption
✔ Reduces food waste

Mitsui Plastics

Keep Your Brand Visible. Keep Your Product Fresh. Protect Your Margin

With MLTack™, brand owners can:

  • Increase pack size without increasing waste risk
  • Maintain brand visibility in the consumer’s home
  • Improve user experience and convenience
  • Align with sustainability goals
Mitsui Plastics

Market Proof

Europe Is Already Moving

  • Resealable formats are already widely adopted in European supermarkets
  • Categories: dairy, meat, ready-to-eat
  • Consumers are responding to convenience + freshness

➡ The shift is happening — the question is when, not if.

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Beat the Competition! Shift Now to MLTack™ Resealable Packaging

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*Disclaimer – Product renderings on this landing page are fictitious and were generated using AI