Innovation does not always emerge where we expect it.While major technology hubs often set trends, it is increasingly emerging markets that are driving disruption: In packaging, the same is true: solutions born in resource-constrained environments —such as multipurpose packaging or formats tailored to informal economies— can scale globally and redefine entire categories. For any company,...

In our previous post, we discussed how carbon footprint alone is no longer enough to assess the sustainability of packaging. Now let’s go one step further:We often judge packaging by how recyclable or compostable it is. But what if its greatest sustainability impact lies elsewhere? One-third of all food produced is lost or wasted globally:...

For years, carbon footprint has been the leading metric for assessing sustainability in packaging.But in an increasingly complex world, is one metric enough to inform strategic decisions? A more holistic approachInternational organizations are expanding the lens: The reality of recyclingWhile many packages are technically recyclable, actual recycling rates are alarmingly low: Exploring alternatives: Paper as...

The automotive industry is evolving fast, driven by the rise of electric vehicles (EVs), lightweighting initiatives, and sustainability goals. As automakers and Tier 1 suppliers seek advanced materials to meet these demands, Mitsui Plastics stands at the forefront – delivering innovative, high-performance solutions tailored for modern mobility. Meeting the Moment with Material Expertise With over...