Where Innovation Meets Impact: Highlights from APAS São Paulo
Just returned from an inspiring visit to APAS in São Paulo, Brazil — a vibrant meeting point for innovation, collaboration, and meaningful conversations around the future of consumer goods and packaging.
During the event, we had the opportunity to visit existing clients and meet many new ones. Together, we explored not only their outstanding products but also the sustainability challenges they are facing. Among the key topics discussed:
- Reducing food waste through smarter packaging solutions
- Minimizing packaging usage — particularly plastics
- Leveraging high-barrier materials to extend shelf life
- Enhancing performance through material innovation
- Improving customer experience through packaging
It was incredibly rewarding to see how both global companies — like Nestlé, BRF, and Saputo — and remarkable local producers are taking bold steps toward a more sustainable future.
A heartfelt thank you to everyone who welcomed the Mitsui team so warmly. Your openness and collaborative spirit made this a space for genuine exchange and learning.
Looking forward to building on these conversations and working together on packaging solutions that make a real impact.
Fernando Boullon
Mitsui Plastics, Inc.
