News & Industry Insights

In many organizations, material selection is treated as a downstream decision: something to be finalized once product design, cost targets, or timelines are already defined.  On Excel, the material may be “right”. In practice, choosing it too late often becomes one of the most expensive mistakes in a project.  When late material decisions become a marketing problem  Delaying the adoption of a...

In business, it is common to highlight what we do: investments, projects, technologies. But increasingly, what defines long-term success is how we think — or even how we feel — when facing complexity. This is where the idea of connecting worlds takes on a new meaning. In our previous reflections, we spoke about connecting industries...

When we think about sustainability, we often picture renewable energy, electric vehicles, or recyclable packaging. Yet, a crucial driver lies behind these transformations: advanced materials. They are the silent enablers making large-scale change possible across industries. Mobility: Lighter Vehicles, Lower Emissions Replacing steel with polymer composites can cut component weight by up to 50%. This...

Packaging is under unprecedented pressure. Consumers demand sustainable choices, with 78% saying companies must take responsibility for waste (Ipsos, Kantar). Investors are shifting capital, with ESG-focused assets surpassing USD 30 trillion, and increasingly moving away from polluting companies. Peers and clients are committing — Nestlé, Unilever and PepsiCo aim for 100% recyclable or reusable packaging...

In an interconnected world, innovation rarely belongs to a single sector. More and more, it emerges from the ability to connect different industries and generate cross-sector solutions. Consider a few examples: The key is that these innovations do not emerge in a vacuum. They are born from the interaction of different links within the value...

Innovation does not always emerge where we expect it.While major technology hubs often set trends, it is increasingly emerging markets that are driving disruption: In packaging, the same is true: solutions born in resource-constrained environments —such as multipurpose packaging or formats tailored to informal economies— can scale globally and redefine entire categories. For any company,...