Packaging is under unprecedented pressure. Consumers demand sustainable choices, with 78% saying companies must take responsibility for waste (Ipsos, Kantar). Investors are shifting capital, with ESG-focused assets surpassing USD 30 trillion, and increasingly moving away from polluting companies. Peers and clients are committing — Nestlé, Unilever and PepsiCo aim for 100% recyclable or reusable packaging...

In an interconnected world, innovation rarely belongs to a single sector. More and more, it emerges from the ability to connect different industries and generate cross-sector solutions. Consider a few examples: The key is that these innovations do not emerge in a vacuum. They are born from the interaction of different links within the value...

Innovation does not always emerge where we expect it.While major technology hubs often set trends, it is increasingly emerging markets that are driving disruption: In packaging, the same is true: solutions born in resource-constrained environments —such as multipurpose packaging or formats tailored to informal economies— can scale globally and redefine entire categories. For any company,...

In our previous post, we discussed how carbon footprint alone is no longer enough to assess the sustainability of packaging. Now let’s go one step further:We often judge packaging by how recyclable or compostable it is. But what if its greatest sustainability impact lies elsewhere? One-third of all food produced is lost or wasted globally:...