Company News

How to Make Better Decisions When You Only See Part of the Picture 

Most companies operate successfully within a single industry for years — sometimes decades. That focus creates expertise, efficiency, and speed. But it also creates something less visible: blind spots.  These blind spots are not the result of poor management. They are a natural consequence of operating inside the same rules, assumptions, and constraints for too long.  Every industry optimizes around its own constraints ...
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Company News

When Performance, Sustainability and Cost Pull in Different Directions

Material decisions are increasingly made under tension. Performance requirements are rising. Sustainability expectations are accelerating. Cost pressure has not gone away (but is always increasing). In most real-world situations, these 3 forces do not move in the same direction. The myth of the perfect material There is a common expectation that innovation will eventually deliver...
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Company News

WEBINAR: Unlocking Easy Tear, Downgauging & Enhanced Rigidity in PE/PP Packaging with ViviOn™

Join Mitsui Plastics for a free live webinar on Tuesday, March 3rd, 2026 at 11 AM EST, featuring Janice Pan, Project Manager at USI Corporation in the Advanced Materials Business Unit. Learn more about ViviOn™, a cutting-edge material that is transforming PE and PP packaging with:✓ Easy‑tear functionality✓ Downgauging capability✓ Enhanced rigidity for improved performance...
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Company News

The Hidden Cost of Choosing the “Right” Material Too Late 

In many organizations, material selection is treated as a downstream decision: something to be finalized once product design, cost targets, or timelines are already defined.  On Excel, the material may be “right”. In practice, choosing it too late often becomes one of the most expensive mistakes in a project.  When late material decisions become a marketing problem  Delaying the adoption of a...
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Company News

Connecting Worlds: From Doing to Thinking

In business, it is common to highlight what we do: investments, projects, technologies. But increasingly, what defines long-term success is how we think — or even how we feel — when facing complexity. This is where the idea of connecting worlds takes on a new meaning. In our previous reflections, we spoke about connecting industries...
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